Companies that are within their own operating business, whether completely or only partially, while being exposed to their customers on account of placing goods or by offering services with postponed payment, are neverthelss exposed to a certain credit risk as well.
By collecting all the necessary information concerning the market (number of participants, the total volume, trends, competitors, and target groups of consumers), the right business decision is made about entering the market and the expansion of the range of products, i.e. the potential of the market itself.
Business case or case study is the basis for making a business decision concerning investing.
According to the previously made analysis of business and its desired condition, and to the prepared investment study (a business plan and projection), the financing request is submitted together with the necessary and a complete set of documentation to pre-defined channels (banks, financial institutions, private investors or funds).